E-commerce Design & Development

Storefronts that do the selling.

Strategy-led, beautifully built, and engineered to convert. Shopify and WooCommerce stores that turn browsers into buyers — not just carts into wish lists.

Built to sell & convert — not just to browse.
Why it matters

A store that doesn't convert is just a catalogue.

Traffic is the easy part. The sale is the craft. We design around how people actually decide to buy — then build it fast, accessible, and easy for your team to run. Every buried buy-button, slow page and clumsy checkout is a leak we close.

  • Shopify
  • WooCommerce
  • Checkout UX
  • Performance
  • CRO
— 01 What we build

Everything a modern store needs.

Design and development under one roof, so nothing falls through the cracks between the storefront and the sale.

01
Product & collection UX
Taxonomy and navigation that help customers find and buy without friction.
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02
Custom Shopify
Conversion-grade builds on the strongest checkout on the market.
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03
Custom WooCommerce
Full-ownership stores woven into a content-rich WordPress site.
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04
Checkout optimization
The fewest steps to purchase, tuned for mobile and cart recovery.
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05
Performance & speed
Fast pages that hold attention, rank better and convert more.
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06
Merchandising & CRO
Upsells, bundles and testing that lift average order value over time.
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— 02 How we think about the sale

Every element has one job.

A product page is a sequence of decisions that add up to a purchase. A few of the ones we engineer on every build.

Black wool long coat product page example — Virtiq Shopify and WooCommerce store design
Outerwear
The Long Coat
★★★★★ (214)
$480 $560
Add to cart
● Only 3 left — ships today
Free returnsSecure checkoutShop Pay
1

Buy-button hierarchy

The primary action is the loudest thing on the page — nothing competes with it.

2

Social proof, up top

Ratings sit above the fold, where they de-risk the decision.

3

Price clarity & anchoring

The offer is unambiguous; the original price frames value without gimmicks.

4

Honest urgency

Real stock and shipping cues that move the decision — never fake countdowns.

5

Frictionless pay

Returns, security and one-tap checkout remove the last hesitations.

— 03 How we build

From catalogue to checkout.

Most stores run six to twelve weeks, depending on catalogue size and content readiness.

01

Plan & structure

Goals, catalogue and checkout flow — we decide what the store must do before we design.

02

Design & refine

We design the storefront and product pages, gather feedback, and lock the look and feel.

03

Build & launch

We develop, test and hand over a store your team can run with confidence.

— 04 Ways to engage

Find the right store.

Every project is fixed-scope and fixed-price — no hourly meters. All prices in CAD.

Starter Store
From $1,900CAD
A focused Shopify or Woo launch for growing businesses.
  • Up to ~15 products
  • Custom design on Shopify or Woo
  • Payments, shipping & launch
Custom & Migration
Custom
Replatforming, large catalogues & complex integrations.
  • Shopify ⇄ WooCommerce
  • SEO, URLs & orders preserved
  • Integrations & automation

Fixed-scope, fixed-price — no hourly meters. Milestone billing available: split into a start and a launch payment.

After launch

A store needs looking after to stay fast, secure and selling.

Keep yours updated, monitored and improving with a care plan — from $200 CAD / mo. See Digital Care →

Digital Growth Assessment · Commerce

See where your store is leaking sales.

A commerce-focused read on your storefront — product pages, checkout, speed and mobile — scored on the conversion pillar, with a prioritised action plan and projected lift. Free, delivered within 48 hours. Get my audit →

E-commerce

Ready for a store that performs?

Tell us about your products and we'll send a clear plan and a fixed quote.

Start a project →