Original data on how businesses in the Greater Toronto Area actually perform online. Not borrowed statistics. Not vendor surveys. Every edition states its method, names its sample, and ships the full dataset.
Every figure comes from a scan, a query batch or an audit we performed ourselves. Nothing is recycled from another firm's report.
Sample frame, protocol and limitations are stated in full — including the predictions we got wrong and why.
Each edition publishes its dataset in full, free to cite. Check our arithmetic, or run the analysis yourself.
